Beauty & Cosmetology Training
Ajira Digital Training Programme
Environmental impact
& Tree planting
with health
Founder’s Note
For over 20 years, I have walked with Kenyan communities—listening, learning, and leading alongside them. In 2017, we formalized that journey into Juhudi Africa Programme to turn compassion into capability. Our philosophy is simple: give people tools, skills, and dignity—and they will write their own story of transformation.
We focus on three levers that unlock prosperity and voice: (1) civic education so people know their rights and responsibilities; (2) digital upskilling so youth and mothers can earn in the modern economy; and (3) leadership and peace-building so communities can solve problems together.
Key Figures:
20+ years of founder’s community interaction
2017 — Juhudi formally registered and launched
“Trained under Juhudi Africa Programme in 2018, now a proud salon owner in Mombasa.”
— Faith Nyabuto
Juhudi Programme IT graduate, now runs a busy cyber café in Malindi.
(Malindi, 2019): James Mwaringa
Juhudi Programme welding trainee, now owns a thriving workshop in Mombasa.
(Mombasa, 2020): Reuben Njenga
Juhudi Programme beauty graduate, now works at a top salon in Nairobi.
(Kaloleni, 2021): Ida Joseph
Juhudi Africa Programme
Juhudi Africa Programme is Non-governmental organization headed by CEO who is assisted by
a Board of Management for policy and general organization running. Various programmes are
headed by programme officers who answer directly to the Chief Executive Officer. Juhudi is a
child centered organization; we seek to end poverty by making the lives of every child reach its
full potential. Poverty needs a multi-pronged approach by designing appropriate interventions
from health, education, housing, water and sanitation.
Health
>Our health programmes focus on improving access to basic healthcare, preventive measures, and community health awareness initiatives across rural and peri-urban areas.
Education
We promote digital literacy, youth leadership, and skills training for adolescents and young mothers to create opportunities for self-reliance and empowerment
Water & Sanitation
<i
/>We invest in clean water projects, sanitation facilities, and hygiene campaigns to improve public health and reduce water-borne diseases.
Poverty Eradication
Our poverty alleviation initiatives include income-generating activities, vocational training, and support for small-scale enterprises to uplift families.
Environment & Waste Management
We are committed to environmental sustainability through tree planting, waste recycling, and public awareness campaigns on proper waste management.
Bruno Pawjovi Mascot
Pawjovi, our social enterprise arm, bridges pet welfare with community impact.
Goat Project Launch in Kisii County
Within the next month, Kisii County will play host to the launch of the Widows and Widowers Galla Goat Project—an innovative program targeting 135 self-help groups.
Latest Projects
Volunteer with us!
Join our community of change-makers and help empower women and girls in Kenya!
We build well-governed and innovative water, sanitation, and hygiene systems that restore dignity and improve health in Kenya’s informal settlements
.
Founder’s Vision
Ten years from now, Juhudi stands as a beacon of transformation across Africa—a living proof that grassroots.
Goat Project Launch in Kisii County
Within the next month, Kisii County will play host to the launch of the Widows and Widowers Galla Goat Project.
Empowering women and girls is key to achieving gender equality and sustainable development in Kenya
At Juhudi, we believe that empowering women and girls is key to achieving gender equality and sustainable deve.
Special Focus: Juhudi & Pawjovi
Pawjovi is our social-enterprise arm—a pet-lifestyle brand with global reach and a heart for impact.
Digital Jobs: Content creation, customer support, and e-commerce ops for trained youth
Storytelling: Bruno™ the Hero as a unifying symbol for love, loyalty, and community uplift.
Philanthropy Loop: A portion of proceeds earmarked for Juhudi programmes and animal-welfare partners.
Global Markets: Dropshipping model enables export revenue without heavy inventory costs.
10000+
youth reached via civic & digital programmes (cumulative)
2000+
adolescent mothers supported with training & mentorship
50+
community peace & leadership forums conducted
80+
Dozens of grassroots partners engaged across counties
Juhudi Africa Programmes
Our Impact So Far
Juhudi has consistently delivered practical results at the grassroots level, partnering with schools, churches, and local groups.
We measure success by livelihoods created, civic participation increased, and peace capacity strengthened—lives changed, not just sessions held.
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Health
Education
Water & Sanitation
Poverty Eradication





